Search Engine Optimization Lead- eCommerce - Humana
Richmond, VA
About the Job
Become a part of our caring community and help us put health first
Humana is a leading health and well-being company focused on helping our patients, members, and customers achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. At Humana, we are committed to creating a meaningful work environment where everyone belongs. Our environment is one in which every employee can bring their whole self to work to do their best work. Celebrating diverse backgrounds is at the heart of our corporate values, and we believe that our inclusive, diverse culture has a direct and positive impact on our customers and their healthcare experiences.
Our brokerage business is poised to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. Within this business area, we are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization, and will be critical in our growth plans.
We are seeking an experienced and results-driven SEO Lead to join our eCommerce team. The ideal candidate will have a deep understanding of SEO best practices, a proven track record of driving organic traffic, and the ability to provide thought leadership on SEO among a cross-functional group of individual contributors and managers. As the SEO Lead, you will play a crucial role in developing and executing our SEO strategy to enhance our online visibility, increase organic search rankings, and drive revenue growth.
Key Responsibilities
+ Develop and implement comprehensive SEO strategies to improve organic search performance.
+ Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization.
+ Collaborate with content, marketing, and development teams to ensure SEO best practices are integrated into all aspects of the website.
+ Monitor and analyze website performance using SEO tools and analytics platforms.
+ Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
+ Create and present regular performance reports to stakeholders, highlighting key metrics and insights.
+ Manage and optimize on-page and off-page SEO efforts, including link building, content optimization, and technical SEO.
+ Identify and resolve technical SEO issues, through partnering with Engineering, to improve site health.
+ Drive continuous SEO improvement through A/B testing, data analysis, and performance tracking.
Use your skills to make an impact
Required Qualifications
+ 6+ years of experience in SEO, with a focus on eCommerce.
+ Proven track record of successfully leading SEO initiatives and driving organic traffic growth.
+ Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
+ Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
+ Excellent analytical, problem-solving, and project management skills.
+ Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
+ Experience with HTML, CSS, and JavaScript is a plus, but not required.
+ Ability to adapt to a fast-paced, dynamic work environment.
+ Excellent written and verbal communication skills
+ An entrepreneurial work style, you're a self-starter
+ An analytical and metrics-driven work style
+ Digital experience (web, mobile, social and ecommerce) is required
+ Comfort in a fast-paced and dynamic environment
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 03-27-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana is a leading health and well-being company focused on helping our patients, members, and customers achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. At Humana, we are committed to creating a meaningful work environment where everyone belongs. Our environment is one in which every employee can bring their whole self to work to do their best work. Celebrating diverse backgrounds is at the heart of our corporate values, and we believe that our inclusive, diverse culture has a direct and positive impact on our customers and their healthcare experiences.
Our brokerage business is poised to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. Within this business area, we are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization, and will be critical in our growth plans.
We are seeking an experienced and results-driven SEO Lead to join our eCommerce team. The ideal candidate will have a deep understanding of SEO best practices, a proven track record of driving organic traffic, and the ability to provide thought leadership on SEO among a cross-functional group of individual contributors and managers. As the SEO Lead, you will play a crucial role in developing and executing our SEO strategy to enhance our online visibility, increase organic search rankings, and drive revenue growth.
Key Responsibilities
+ Develop and implement comprehensive SEO strategies to improve organic search performance.
+ Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization.
+ Collaborate with content, marketing, and development teams to ensure SEO best practices are integrated into all aspects of the website.
+ Monitor and analyze website performance using SEO tools and analytics platforms.
+ Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
+ Create and present regular performance reports to stakeholders, highlighting key metrics and insights.
+ Manage and optimize on-page and off-page SEO efforts, including link building, content optimization, and technical SEO.
+ Identify and resolve technical SEO issues, through partnering with Engineering, to improve site health.
+ Drive continuous SEO improvement through A/B testing, data analysis, and performance tracking.
Use your skills to make an impact
Required Qualifications
+ 6+ years of experience in SEO, with a focus on eCommerce.
+ Proven track record of successfully leading SEO initiatives and driving organic traffic growth.
+ Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
+ Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
+ Excellent analytical, problem-solving, and project management skills.
+ Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
+ Experience with HTML, CSS, and JavaScript is a plus, but not required.
+ Ability to adapt to a fast-paced, dynamic work environment.
+ Excellent written and verbal communication skills
+ An entrepreneurial work style, you're a self-starter
+ An analytical and metrics-driven work style
+ Digital experience (web, mobile, social and ecommerce) is required
+ Comfort in a fast-paced and dynamic environment
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 03-27-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana