Asst. General Manager – Operations - Crossfitstrong

Asst. General Manager – Operations

Dallas, United States | Posted on 06/03/2025

Welcome to Strong! At Strong, we strive to create a culture centered around having fun, happily serving others, and becoming the best at what we do and who we become. We make meaningful connections with our guests and support each other to create a destination people love to come to. Our goal as a company is to serve our community and each other in a way that is meaningful and impactful. If you think you have what it takes to care deeply for our customers, athletes, and team, then apply here to be a part of our Strong family!

About the Role

The Assistant General Manager (AGM) serves as the operations lead of Strong Fitness. This role is responsible for executing day-to-day operations, managing departmental performance, and supporting staff leadership. The AGM ensures the facility runs smoothly, maintains quality standards, and leads internal alignment across all Care, Program, and Facility teams.

This is a developmental leadership track with the potential to grow into a General Manager (GM) role as the company expands. The AGM works in close collaboration with the CEO—who sets vision and financial direction—and the VP of Growth & Culture, who drives company growth and leads cultural development across all departments.

Why Strong?

At Strong, we’re not just a gym—we’re a Fam-uh-Lee. With over 15 years of impact in North Texas and more than 54,000 square feet of functional space, we’re building more than fitness. We’re creating a way-point in people’s lives—a place where families, youth, and adults grow stronger in heart, mind and body… and fall in love with fitness and health.

Our programs are led by a team committed to our mission to Care, Educate, and Inspire. From youth camps and adult classes to active play and coach development, we bring structure, mentorship, and community to every interaction.We believe strong people build strong communities. That’s why every role on our team matters—and why we hold ourselves to the highest standards of service, leadership, and culture.

If you're ready to grow, lead, and make a difference, Strong is the place to do it.

Key Responsibilities

Operational Leadership

• Oversee day-to-day operations across departments: Care Team, Program Team, Supervisors, and Facility.

• Ensure SOPs, safety, cleanliness, and staff accountability are consistently met.

• Manage weekly scheduling, timekeeping, and shift reporting.

• Track and report on KPIs tied to execution, retention, and guest experience.

• Participate in strategic planning and execution alongside the CEO.

• Act as a bridge between vision (CEO) and daily execution (staff and programs).

• Recruit, train, and lead a team of employees, including operations, events, marketing, and customer service staff.

• Lead onboarding, evaluations, and training for team leaders and frontline staff.

• Conduct performance evaluations, provide coaching, and ensure staff compliance with facility policies.

• Implement staff development and training programs.

• Identify leaders within the organization to support multi-location expansion and succession planning.

• Serve as the direct report for Program Managers and Supervisors.

• Collaborate with the VP of Growth & Culture for team development and cultural alignment.

Customer Experience & Community Engagement

• Ensure a high level of customer satisfaction through excellent service and engagement.

• Address customer inquiries, feedback, and conflict resolution in a professional manner.

• Develop and promote community outreach initiatives to encourage participation.

• Oversee the planning and execution of community events and in-house initiatives.

Risk Management & Safety Compliance

• Enforce all safety policies and emergency procedures.

• Ensure compliance with sports governing bodies and liability standards.

• Maintain records and documentation for incidents, injuries, and facility maintenance.

Requirements

Qualifications

• 5+ years of experience in facility & business management, sports administration, or hospitality leadership.

• Strong leadership, team management, and interpersonal skills.

• Experience in hiring, onboarding, and team development.

• Proven experience in budgeting, financial management, and revenue generation

• Knowledge of sports programming, event planning, and facility operations.

• Excellent communication, negotiation, and problem-solving abilities.

• Proficiency in facility management software, scheduling tools, and CRM platforms.

• Ability to work evenings, weekends, and holidays as needed.

• Competitive salary based on experience.

• Performance-based incentives.

• Health, dental, and vision benefits.

• Paid time off and professional development opportunities.

• Access to facility amenities and programs.