Director of Loyalty Strategy - Remote at PAR Technology

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. 

Position Description: 

We are seeking a dynamic and strategic Director of Loyalty Strategy & Execution to lead and grow our rapidly evolving consulting services organization. This leader will oversee a team of loyalty consultants and managed services professionals—owning the P&L, scaling operations, and evolving our model from executional support to strategic impact.

As part of the Engagement Cloud team, this role is central to helping enterprise and mid-market restaurants unlock more value from our platform. Youll shape the roadmap for managed loyalty services, lead a high-performing team, and collaborate cross-functionally to position services as a key differentiator in our go-to-market strategy.

This is an ideal role for a leader with deep experience in loyalty, SaaS, restaurants, and professional services—someone eager to build and expand a services business.

Position Location:

• Remote, United States

Reports To: 

• Senior Director, Marketing & Strategy Services

What We’re Looking For:

• 10+ years of experience in professional services, loyalty strategy, or managed services—ideally in a SaaS or digital agency setting

• Deep expertise in the restaurant industry and a strong understanding of loyalty program economics and guest behavior

• Proven success owning or influencing a P&L, with a track record of driving revenue growth and margin expansion

• Experience leading multi-disciplinary teams and scaling service delivery models

• Strong business acumen and strategic thinking; ability to build from scratch and iterate quickly

• Excellent cross-functional leadership and client-facing communication skills

• Data-informed, customer-first decision-making approach

Additional skills:

• Experience in SaaS restaurant tech or consulting with enterprise restaurant brands

• Familiarity with loyalty platforms, CDPs, and campaign analytics tools

• Working knowledge of Salesforce, BI tools, and service automation platforms

Unleash your potential: What you will be doing and owning:

Strategic Leadership & Vision

• Define and evolve the roadmap for paid services aligned with product strategy

• Own the internal and external narrative of our services value proposition

Business Ownership

• Own full P&L responsibility, including revenue, margin, and profitability

• Create scalable pricing models, packaging, and service tiers

• Identify and validate new service offerings that enhance our SaaS platform

Cross-Functional Influence

• Work with Product, Engineering, and Data teams to ensure integrated services

• Enable Sales and Marketing with value messaging and pipeline growth strategies

• Align with Customer Success and Support for seamless delivery

Customer Strategy & Impact

• Act as executive sponsor for key accounts

• Ensure client programs deliver measurable outcomes and ROI

• Develop loyalty frameworks, strategy playbooks, and campaign models

Team Building & Growth

• Lead and scale a high-performing team of strategists, campaign managers, analysts, and partners

• Establish KPIs, drive accountability, and support professional development

• Expand delivery capacity through innovation, automation, and hybrid resourcing

Thought Leadership

• Represent PAR externally at events and through thought leadership

• Stay ahead of market trends and evolving client needs